Content is King --Second only to listings as important elements
of a successful Real Estate based website. According to the New
York Times “over 75 percent of home searches now start online...”
Consumers want information on community, school and neighborhoods,
which foster visit frequency, increase time on site, branding and
ultimately sales. In addition to abundant, easy to search listings,
Relocation Essentials suggests the following four elements to produce
a winning combination:
Easy to Read Community Information
A general community information and relocation
page like the one linked here (click image on right) is vital. This
type of page includes the data most consumers require when contemplating
a move and is often the first stop for many visitors.
User-friendly navigation and Listing Integration
Our Listing integration (Neighborhood Xpress)
allows the consumer to review the relevant community data with respect
to a particular listing without being required to leave the client
site or even the listing to acquire the information. Take a look at
the example (click image) provided and see how seamless we integrate
this information. All of the essential community information like
schools, cost of living, crime, etc. for each specific residential
community is readily available with the click of the mouse.
Comprehensive, Customized Community Snapshots
The third component of an effective site is the
reporting features. Consumers want something tangible that they can
see and touch. Comprehensive, easy to read, professional reports are
a useful tool to keep the clients brand and contact information in the
forefront of the consumers mind (Click image to view the on-line report.)
This is the critical element of maximizing the
consumers’ experience with a provider. This is where Relocation
Essentials brings together all of the elements listed above and
provides the source of sustained revenue and value to our clients.
Our program captures those visitors and provides a back end administration
process that allows our Real Estate clients to track the relationship from
inception to close and thereafter.
Consumers are now more empowered and savvy. They want something before they give
something. If you provide them the information they want and need, your probability
of securing that consumer jumps 65%.
The web is your gateway to the homebuyer of the new millennium. And what does the
user want? Information! Get it NOW!