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Content is King --Second only to listings as important elements of a successful Real Estate based website. According to the New York Times “over 75 percent of home searches now start online...” Consumers want information on community, school and neighborhoods, which foster visit frequency, increase time on site, branding and ultimately sales. In addition to abundant, easy to search listings, Relocation Essentials suggests the following four elements to produce a winning combination:
Screenshots

Plate Page

Neighborhood
Xpress


Easy to Read Community Information
A general community information and relocation page like the one linked here (click image on right) is vital. This type of page includes the data most consumers require when contemplating a move and is often the first stop for many visitors.
User-friendly navigation and Listing Integration
Our Listing integration (Neighborhood Xpress) allows the consumer to review the relevant community data with respect to a particular listing without being required to leave the client site or even the listing to acquire the information. Take a look at the example (click image) provided and see how seamless we integrate this information. All of the essential community information like schools, cost of living, crime, etc. for each specific residential community is readily available with the click of the mouse.
Comprehensive, Customized Community Snapshots
The third component of an effective site is the reporting features. Consumers want something tangible that they can see and touch. Comprehensive, easy to read, professional reports are a useful tool to keep the clients brand and contact information in the forefront of the consumers mind (Click image to view the on-line report.)
Lead Generation
This is the critical element of maximizing the consumers’ experience with a provider. This is where Relocation Essentials brings together all of the elements listed above and provides the source of sustained revenue and value to our clients. Our program captures those visitors and provides a back end administration process that allows our Real Estate clients to track the relationship from inception to close and thereafter.

Consumers are now more empowered and savvy. They want something before they give something. If you provide them the information they want and need, your probability of securing that consumer jumps 65%.

The web is your gateway to the homebuyer of the new millennium. And what does the user want? Information! Get it NOW!

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